Upcoming Presentations & Appearances

HighEdWeb 2018
October 22, 2018
“Building a Student Social Media Team (The Extended Edition)”
In this extended presentation from his 2017 Lightning Session, Lougan Bishop will discuss in detail how he created and organized the Boulevard Team, Belmont University’s social media street team comprised of student volunteers. Attendees will also learn important strategies for recruiting student volunteers and motivating them to do their best work.

Belmont Center for Executive Education MiniMBA Program
Spring, 2019
“Getting the Word Out: How the Media Can Be Your Friend ”
Learn to define your message and identify ways to engage with your customers and strengthen your brand. In this class students will also discuss examples of companies who have avoided a social media crisis and learn about brands who have taken negativity and created a positive outcome.

Past Presentations & Appearances

eduWeb 2018
July 25, 2018
“Podcasting Live!”

Ever wanted to be on a podcast? Trying to start one at your institution? Really into live shows? If you answered yes to any of these questions, join Jackie Vetrano from the University of North Carolina and Lougan Bishop from Belmont University as they record a live episode of Higher Ed Social and talk about all things podcasting in Higher Ed! Tweet your questions to @HESPodcast to be answered live during the show! Colleges and universities are slowly entering the podcast space, and there’s a lot to learn and decide before jumping in. Vetrano and Bishop are co-hosts of the Higher Ed Social podcast, now with over 100 episodes, and took those lessons to their campuses to help develop stellar shows to tell stories in a new way.

OHO Webinar
July 25, 2018
“Aligning Video to the Prospect Student Journey”

Over 90% of 18-49 year olds in the U.S. watch YouTube (Google/Nielsen), and 68% of YouTube users watch YouTube to help make a purchase decision (Google/Ipsos Connect), and 7 out of 10 people have a higher intent to share video on social media than any other content types (RYOT Studio). If those stats, respectively aligning to brand awareness, enrollment, and advocacy, don’t convince you of the importance of integrating video content in your marketing communications, then this webinar will! Go beyond the medium and gain insights from higher education professionals who are mastering not just the art of video, but the art of aligning video to business goals, marketing objectives, and prospective student needs.

HighEdWeb 2017
October 10, 2017
“Building a Student Social Media Team”
In this lightning session, Lougan Bishop will discuss how he created and organized the Boulevard Team, Belmont University’s social media street team comprised of student volunteers. He’ll discuss the process of identifying students and how the team is structured.

HighEdWeb 2016
May 5, 2016
“Growing Professionally through Podcasting ”
In this poster session, Lougan Bishop and Jackie Vetrano talked about their experience hosting Higher Ed Social, a weekly podcast that interviews professionals in higher education. We offer tips on how to start your own podcast and talk about the unique experiences we’ve had.

Belmont Center for Executive Education MiniMBA Program
September 29, 2016
“Getting the Word Out: How the Media Can Be Your Friend ”
Learn to define your message and identify ways to engage with your customers and strengthen your brand. In this class students will also discuss examples of companies who have avoided a social media crisis and learn about brands who have taken negativity and created a positive outcome.

Belmont Center for Executive Education MiniMBA Program
May 5, 2016
“Getting the Word Out: How the Media Can Be Your Friend ”
Learn to define your message and identify ways to engage with your customers and strengthen your brand. In this class students will also discuss examples of companies who have avoided a social media crisis and learn about brands who have taken negativity and created a positive outcome.

Student Affairs Spectacular Podcast Episode #94
February 9, 2016
Lougan chats with Dustin about his story and experience growing the marketing efforts at Belmont University, and how he built an effective student marketing team.

Higher Ed Live: Admissions Live
January 18, 2016
“Social listening for admissions offices”
On this episode of Admissions Live, Nicole Lentine speaks with three social media professionals from varying institutions about the importance of social listening, how they manage their efforts, and best practices you can put to use today. Tune in to the live broadcast and ask questions to the panel on Twitter.

Belmont Center for Executive Education MiniMBA Program
November  19, 2015
“Getting the Word Out: How the Media Can Be Your Friend ”
Learn to define your message and identify ways to engage with your customers and strengthen your brand. In this class students will also discuss examples of companies who have avoided a social media crisis and learn about brands who have taken negativity and created a positive outcome.

Why I Social: Episode #44
October 15, 2015
A quick conversation with host Chris Barrows about what Lougan does at Belmont University and why he loves social media so much.

HighEdWeb 2015
October 7, 2015
“Navigating Social Media in Higher Education”
Social media has become a major tool for recruitment, marketing, and communications for many institutions. Creating social networks for your campus is free, but keeping them engaging takes time, planning, and effort. In this workshop, Lougan Bishop will explore the different ways an institution can set goals and measure outcomes. In addition, Lougan will share tips on gaining buy-in and input from different areas around campus. Finally, Lougan will give advice on creating student street teams to help plan and create awesome content.

HighEdWeb 2014
October 22, 2015
“Navigating Social Media in Higher Education”
Social media has become a major tool for recruitment, marketing and communications for many institutions. Creating social networks for your campus is free, but keeping them engaging takes time, planning and effort. In this workshop, Lougan Bishop will explore the different ways an institution can set goals and measure outcomes. In addition, Lougan will share tips on gaining buy-in and input from different areas around campus. Finally, Lougan will give advice on creating student street teams to help plan and create awesome content.

Belmont Center for Executive Education MiniMBA Program
March 12, 2015
“Getting the Word Out: How the Media Can Be Your Friend ”
Learn to define your message and identify ways to engage with your customers and strengthen your brand. In this class students will also discuss examples of companies who have avoided a social media crisis and learn about brands who have taken negativity and created a positive outcome.

Higher Ed Live: Admissions Live
April 16, 2014
“Admitted Student Communities”
In this episode of Admissions Live, host Nicole Lentine discusses the best techniques to manage admitted student communities with Lougan Bishop, Social Media & Digital Marketing Specialist at Belmont University, Meghan Bates, a student at Texas State University, and Mark Rothbaum from Varsity Outreach. Tune in as they discuss strategies for connecting with admitted students through dedicated groups, apps, and more.

Young Professionals of Williamson County FOCUS
April 9, 2014
A presentation for the Williamson County Young Professionals FOCUS Luncheon to discuss how different brands have managed social media various social media crises.

Higher Ed Live
October 24, 2013
“FlatRammy & The Neon Tanks – Creative Community Building”
Lougan Bishop, Social Media and Digital Marketing specialist for Belmont University’s Office of University Marketing and Special Initiatives, interviews Joshua Walovitch, Director of Digital & Social Media at Suffolk University. Josh and Lougan talk over Suffolk’s recent successful social campaigns to engage incoming freshmen in in the summer months with a creative campaign that also reinforces the Suffolk University brand.

HighEdWeb 2012 – Poster Presentation
October 9, 2012
Silos.  We deal with them every day in higher education.  It’s easy to create a good strategy for your own microcosm, but is it always the best strategy?  In this poster presentation, find out why Belmont University created a social media administration team with members from across the institution, and learn how the team is working to make social media a success at the university.

Hobsons University 2012
July 18, 2012
“Social Media Panel”
The Hobsons University social media panel presents attendees with an opportunity to learn from a variety of schools utilizing social media to help with their recruitment and retention efforts. What works and what doesn’t work? How is social media changing the landscape of admissions and retention? What’s the next big thing, and who should be involved? All of these questions and more will are tackled during the panel as they explore all facets of university usage of social media.

Higher Ed Live
September 16, 2012
“Social Media Roundtable #2”
In this latest iteration of Social Media Roundtable, we hangout with a slew of EDU stars to discuss the role of social media in their world. From new projects to tips and tricks, we breakdown what they’re working on, what’s working, what isn’t, and what they see as the next big thing. As always, this Roundtable episode features a multitude of guests from across the industry, and at times get just the littlest bit out of control. But what can one expect when gathering such talent for an impromptu chat?

Higher Ed Live
February 24, 2012
“Social Media Roundtable”
While social media has been prevalent in higher education for years, it’s only relatively recently that institutions have begun to invest full-time staff in tackling it. To shed light on the ins, outs and challenges faced by our industry’s first full-time social media staff, we bring on a panel of social media managers and directors to share their insights and story

Tennessee Independent Colleges and Universities Association CEO Retreat
October 28, 2011
“Facebook in Admissions”
Lougan presents research on how prospective students use Facebook in their college search and makes suggestions on institutions can use Facebook to reach admitted students.

Hobsons University 2011
July 2011
“Many Faces of Facebook”
In this presentation, Lougan shares information about how Facebook works and how institutions can use Facebook Pages and Groups to reach prospective and current students.

Lawlor Group – The Art and Science of Social Media Marketing for Higher Education
June 2011
Lougan explains how Twitter works and how institutions can utilize Twitter to strengthen their brand.

Hobsons Connect University 2010
July 2010
“All by Myself: Implementing a CRM with a Small Team”
You don’t need a large team to launching and implement a CRM.  With the right tools and a little know how, even small teams can implement such a huge project.  In this session, see how Belmont implemented their Connect, Connect Grad and Retain CRMs with limited resources.

Hobsons Connect University 2009
July 2009
“All by Myself: Implementing a CRM with a Small Team”
You don’t need a large team to launching and implement a CRM.  With the right tools and a little know how, even small teams can implement such a huge project.  In this session, see how Belmont implemented their Connect, Connect Grad and Retain CRMs with limited resources.